On the Jo' Commercial
Branding & Commercial Advertisement
On the Jo' is a company that specializes in producing top quality coffee and expresso bean products. They like to take the crazy out of Monday mornings and developing their branding was a blast.
Thought of as the soccer mom of coffees, I blended together coffee drinking moms on the go with modes of transportation. Need to get your caffiene fast? Grab the express bus bag. Have a little more time in your day to pull out the bean grinder? A slow and steady tug boat of whole coffee beans it is!
As their branding designer and video producer, I was tasked with developing a commercial that shared their "on the go" mentality with their target audience of coffee drinkers as a whole.
